We want to use Gardaland catchment area to increase our brand visibility

We adapt new graphics and new structures to support company image year over year

On the occasion of the seasonal opening of Gardaland, Acqua Minerale San Benedetto involved us in the renewal and promotion of its brand on the “Jungle Rapids” attraction, the carousel which the company promotes and sponsors.

Gardaland counts over 3 million visitors each years, among young and adults, and it represents a real opportunity for brands that sponsor the various attractions and promote themselves through the installation of appropriate signage.

As every year, Acqua Minerale San Benedetto involved us in the creation and restoration of its communication materials installed in the park to promote its Ecogreen line and its iconic Baby Bottle. Since 2010 we have been in charge of maintaining company’s various communication structures and of the graphics makeover printed on different materials, like banners and panels of different dimensions.

Mood

“Jungle Rapids” style set-up

In order to follow the jungle environment of the attraction, San Benedetto decided to adapt its graphics to this style.

The brand presence is constant, whether you are waiting to enter the ride or while you are navigating on the attraction’s large round inflatables.

Brand in the foreground

Completed and restored set-up

To integrate the product to the setting, the company decided to recall the Jungle Rapids typical colors and textures for its new signage. In order to do so, we have designed, realized and installed various solutions:

  • We stylized the context of the attraction by adding the graphics of the new bottle (new 2023) contextualizing it in the ride setting
  • We changed the panels structures, which were initially made of bamboo, and we realized new ones in aluminum decorated with a scenic effect painting
  • We printed all new banners which were installed on the new structures with a jute rope
Photopoint

A funny element where taking memories

San Benedetto thought also of children with its Baby Bottle! The company commissioned us the restoration of its photopoint, a small stage where everyone can take pictures as if they are the Baby Bottle mascot, and there is also a man-sized reproduction of the bottle.

For this photopoint we restored the structure, giving it freshness and we reviewed the decoration adapting it to the bottle new version.